Individual Giving and Campaigns Lead

Purpose of the role

This role will build and grow a sustainable Individual Giving programme from a small base, developing the strategy and activity needed to significantly increase public fundraising income. The role will strengthen supporter journeys, improve retention, and establish regular giving as a core income stream. It will also lead the development of in memory giving and deliver two key annual campaigns, helping to create a more reliable and resilient income base. This is a hands on role for a proactive self starter who can bring focus, structure and momentum to an under developed but high potential area of fundraising.

Key responsibilites

• Lead and grow our regular giving programme, developing a clear plan to increase supporter numbers, strengthen retention and build long term value. Ensure monthly giving becomes a visible and natural part of our campaigns, events and wider communications, helping to create a reliable foundation of recurring income.

• Plan and deliver 2 3 integrated appeals each year, working closely with Marketing to shape warm, compelling messaging. Set achievable income targets, monitor performance and embed a test and learn approach so each appeal improves on the last.

• Strengthen and expand our in memory giving, ensuring supporters feel supported and valued at what can be a deeply personal time. Introduce light touch legacy awareness in a sensitive, values led way to begin building longer term support.

• Create clear, engaging supporter journeys that move people from a first gift to ongoing involvement. Use insight and data to understand behaviour, re engage lapsed donors where appropriate and identify opportunities to develop mid value giving.

• Maintain oversight of individual giving performance, tracking income against target and identifying trends, risks and opportunities early. Contribute to forecasting and planning, bringing structure and confidence to this growing income stream.

• Work closely with Relationship Fundraisers and the Partnerships Manager to ensure activity is joined up, supporting community donors to move into wider giving journeys and making the most of opportunities such as payroll giving. Play an active role in monthly income discussions and in shaping our wider growth plans.

• Take a hands on approach to delivery, from drafting copy and shaping creative to managing data selections and supporter communications. As this is a developing income stream, you ll be comfortable building processes, testing new ideas and driving activity forward with initiative and independence.

• Work with our Engagement team to strengthen digital fundraising, ensuring donation pages, email journeys and social content support donor recruitment and retention.

For full details, please refer to the attached recruitment pack.

How to apply

Please upload your CV and supporting cover letter to Charity Jobs outlining why you re interested in the role. Please take your time to explain how your experience is relevant to this post.

Closing date: Monday 29th June 2026

Interviews:

First stage, via Teams: Tuesday 7th July 2026

Second stage, in-person, Leeds: Thursday 16th July 2026